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Leveraging Tokyo 2020 to activate older Japanese.

Can the Tokyo 2020 Olympic and Paralympic Games change older adults' behavioral intention for physical activity?


The Tokyo 2020 Olympic Games will be among the highest-profile mega-events of the early 21st century, and an opportunity for Japan to highlight its recovery after the 2011 Tohoku earthquake. The Olympic movement aims to develop sustainable legacies for host countries across sporting, social, environmental, urban and economic domains. In building Olympic legacy, there is an opportunity to leverage the 2020 Games and associated urban renewal to encourage and support older adult physical activity for individual and societal benefit. To date, however, there has been limited research measuring the effects of sporting mega-events on older adult activity participation.


Read more here: https://goo.gl/RtW8fD



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